Let your Cosmetic Surgery Practice be Visible Online

Give your Cosmetic Surgery Practice a New Face through Digital Marketing We haven’t found the fountain of youth, but the closest thing we have is cosmetic surgery. If the selfies on social media say anything, it’s that people want to literally put their best face forward. And there are some who take the extra step. People Use Search Engines to Find Cosmetic Surgeons When people were asked to think about the last time they searched for health and medical information, as well as doctors or other health professionals: Seventy seven percent (77%) said that they began at a search engine such as Google, Bing, or Yahoo. Will your potential cases find you online based on your specialization? Will they see all the procedures you’re offering? More importantly, did you make it easy for them to schedule an appointment with you? Can they find you on search engines at all? Get a Mobile-friendly Website And here’s a fact that you can’t botch up: Fifty-two percent (52%) of smartphone owners gather health information, as well as information about health-related services, on their phones. Is your website mobile friendly? Put your Cosmetic Surgery Office in many Places Online A survey finds that of the seventy-four percent of adults (74%) who use the Internet: Eighty percent (80%) have looked online for information about health topics, such as specific diseases, treatments, or procedures. Thirty four percent (34%) have read someone else’s commentary or experience about health or medical issues, such as cosmetic surgery, on an online news group, website, or blog. And twenty five percent (25%) have watched an online video about health or...

Market your Restaurant Online Today!

Is your Restaurant found by Hungry Customers Today? People are now asking online, “Where should I eat today?” Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks. Do you come up in these searches? Are you active on social media? When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants. Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs. Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants. Do you have positive ratings on local review sites? Ninety-three percent (93%) of your potential customers use their mobile devices to find a restaurant. Ninety-five percent (95%) of them also use local review sites regularly to find restaurant phone numbers. While ninety percent (90%) of them also use their mobile devices to check out the menu. More importantly, mobile users who search for restaurants have an eighty percent (80%) purchase rate. And not only that, the initial research-to-purchase cycle is fast with sixty-four percent (64%) of consumers looking to complete their purchase within an hour. And here is something to chew on; hungry consumers are turning to their smartphones and tablets to place orders online for pick-up or delivery, with more than two-thirds (2/3) or sixty-nine percent (69%) saying they have ordered online via their mobile devices. Can your restaurant be found in local listings? Is your website mobile-friendly? We can help you prepare and...

Marketing for your Cosmetic Surgery Practice in the Age of Selfies

The ‘Selfie’Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behavior   Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to reach more prospects. The Mobile Internet and the Changing Consumer Behavior Even the most successful cosmetic surgeons can no longer rely simply on word-of-mouth recommendations from their patients to reach new prospects. Business owners, especially surgeons like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local cosmetic surgery clinics, many will go online to find what they’re looking for. According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. Local searches have also seen a boom, jumping from 70% in 2010 to 80% in 2014. Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users. Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets...

[Infographic] Why do you Need Online Marketing for your Cosmetic Surgery Practice?

Give Your Cosmetic Surgery Practice the Lift it Needs with Online Marketing The Rise of Selfies has Increased Demand for Cosmetic Surgery According to a study made by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), people have been so conscious about how they look that one in three surgeons surveyed saw a huge increase in the number of cosmetic procedure requests. This is said to be caused by the pressure of looking ‘beautiful’ in pictures they post on social media sites like Facebook and Instagram. With the growing demand for cosmetic surgery procedures, cosmetic surgeons now face the challenge of being visible to potential patients whenever they type in cosmetic surgery-related queries on the Internet. Are you facing this opportunity? Younger Patients are Trending. Women are still Take the Lead. The same study revealed that more and more young people decide to undergo cosmetic surgery. In fact, more than half (58%) of the surveyed surgeons said that they saw an increase in cosmetic surgery or injectables for those under 30—an indication of how social media platforms and selfies affect young people’s desire to look at their best. Meanwhile, it was also found out that women still dominate the number of people relying on cosmetic surgery to improve their looks. According to the study, a total of 81% of all surgical and non-surgical procedures were done for women. What are the Top Cosmetic Surgery Procedures? In the infographic, we looked at the data collected from the United States, Canada, the United Kingdom and Australia to determine which cosmetic surgery procedures are the most popular for their citizens....

How Your Restaurant Can Benefit from the Growing Mobile Trend

Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time? We are constantly witnessing the rapid evolution of technology and the progressive use of the Internet as our main source of information. Such developments result in changes to consumers’ behaviors. Today, your potential patrons browse the Internet to look for restaurants they would dine in or order from using their desktop computers, mobile devices and tablets. Thus, having your business listed on the Yellow Pages or giving away flyers and brochures is not that sufficient to attract customers anymore. Great food is vital to having a successful restaurant. But the aroma from your kitchen and the luscious taste of your dishes can only take you so far to lure in new customers. Now is the time to extend your reach by applying proper marketing techniques based on your prospects’ behaviors. Turning Mobile Visitors into Customers So it all boils down to the question, “What can I do to take advantage of the growing number of users who search for restaurants using their mobile devices?” The solution is simple: Offer outstanding customer experience by integrating mobile-friendly strategies to your campaigns. Here’s how to get started: Set up a mobile-responsive website for your restaurant. If your website is not optimized for mobile use, you are losing more customers than you think. A study made suggests that more than half...

Can Hungry Customers Find your Business Today?

Restaurants Dominate the Local Search and Mobile Landscape The way consumers are looking for and locating restaurants has changed dramatically over the years. What once was an arena dominated by Yellow Pages and brochures, is now won over by smartphones, tablets and desktop computers. Today, consumers are searching for local businesses using different online platforms such as social media sites, search engines and local listings. And you’d be surprised what type of business they are looking for the most when they are online. According to a study performed by comScore, restaurants top the local searches of consumers, with 24% of searches coming from PCs and laptops, 30% from mobile phones, and 28% from tablets. The same study also revealed that a massive sixty-seven percent (67%) of consumers responded with restaurants when asked what businesses they’re looking for when conducting specific business searches. Looking at the data, it’s clear that businesses today, particularly restaurants, should be concerned about having an online presence. Hungry customers are searching for restaurants online, and they will go for the ones that are visible on search engines, social media sites and local listings the most. Is your website visible and searchable online? Do you have a website to begin with? Customers Use their Mobile Devices when Researching about Restaurants Not only do customers look for restaurants online—they are also doing their research using their smartphones and tablets! A study by the Interactive Advertising Bureau found out that ninety-three percent (93%) of consumers use their mobile devices to find a restaurant’s location, ninety-five percent (95%) use them to find restaurant’s phone numbers, ninety percent (90%) use...

It takes Money to Make Money. You have to Invest in Digital Marketing

It Takes Money to Make Money. Expand your Brand through Online Marketing If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen. You have to invest in digital marketing. Your business should be very visible in the online world. Why? Because your potential customers have moved online. This is where they’re actively searching for products and services. Search Engine Optimization Ninety-one percent of your potential customers use search engines frequently.This explains why 94% of businesses rank SEO the highest with growing importance as a source of leads. Can people find you on search engines? Local Search Local search has grown 300%, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77%. Your potential customers are now using their mobile devices on-the-go to search for local businesses and buy things! Is your website ready for mobile commerce? Responsive Web Design Is your website mobile responsive? 62% of companies reported an increase in sales after designing a mobile-friendly website. Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018! Social Media Optimization Your customers are spending 1 in 6 minutes online on social networks. Do you have a brand presence on Facebook, Google+, Twitter, and others? Do it yourself or Leave it to the Professionals Sure, you can do everything at the same time. From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right down...

Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition

Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping the direction of digital marketing in 2014 and beyond; aside from increasing mobile adoption (which is fueling the growth of m-commerce), an increasing number of consumers are becoming multi-platform users. Multi-platform users are consumers who use both mobile and desktop devices to consume digital media. According to comScore’s “2014 U.S. Digital Future in Focus,” multi-platform users became the majority of digital media consumers in the United States in April 2013, representing 56% of digital media consumers. Meanwhile, the growth and influence of social media websites—such as YouTube, Facebook, Instagram, Twitter, and LinkedIn—have transformed strategic social media marketing, turning it into a vital and lucrative aspect of digital marketing. Consequentially, many of the largest companies are evolving enterprise class social media marketing platforms and infrastructure to help them consolidate their social media marketing campaigns. Different B2B, B2C, and mixed B2B and B2C companies understand that if they want to expand their brands, increase their sales, and grow their businesses quickly, they need to invest money into their digital marketing efforts. Both your prospects and existing customers have moved online, where they’re actively searching for different products and services, and are reading the recommendations of friends and other consumers. Businesses that aren’t visible in...

Invest in Digital Marketing and Take Your Company to Gr eater Heights

Invest in Digital Marketing and Take Your Company to Greater Heights As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest indigital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. Digital marketing is the way of the future. If you want to expand your brand, boost sales, and grow your businesses exponentially, then you have to invest money into digital marketing to drive these goals.Both your prospects and existing customers are actively searching for different products and services online. They’re also reading reviews and comparing various products and services. You need to strategize your marketing budget accordingly with the help of online marketing professionals, as well as the application of methodical analysis such as the BCG Growth-Share Matrix. Applying the BCG Growth-Share Matrix Analysis to Marketing Initiative The BCG Growth-Share Matrixis a portfolio planning model that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help companies analyze their business units or product lines. The BCG Growth-Share Matrix can help companies allocate resources, and is used as an analytical tool in brand marketing, product management, portfolio analysis, and other disciplines.The BCG Growth-Share Matrix analysis can also be applied to marketing initiatives. The BCG Growth-Share Matrix classifies a company’s business units into four categories—cash cows, dogs, question marks, and stars—based on combinations of market growth and market share relative to the largest competitor; hence the term “growth-share”....

Everything You Need to Know to Optimize your Social Media, Blog and Local Listings

If you’re a new company and you want to thrive in your industry, the first thing you need to get a hold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. However, establishing your brand identity should not be overlooked as it would build the foundation for your future marketing endeavors.So as you go and build a website for your business, it’s imperative that you keep everything in line with your brand identity. Securing your online presence through different channels If you want your business to get noticed online, you’ll need more than just a website—you’ll need the help of social media pages, blogs and local directories too. This is where securing your account names, profiles and URLs come in. After establishing and securing your brand and your domain name, the next thing to take into consideration is optimizing these channels in order to strengthen your online marketing presence. But creating accounts for these channels is not as easy as it seems. Creating a profile online now requires a unique and personal touch to them, such as coming up with the appropriate logos, design and banners. Once every detail is up and polished, your next target should be finding ways to make your social media pages, blogs and...

Establish your brand today with our Brand Establisher service!

Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does! Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties. Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point? This is a branding nightmare. Don’t let this happen to you. Securing your brand is one thing. Establishing your brand with professionally designed profiles and pages is another. Eighty percent of social network users prefer to connect to brands through Facebook. And 85% of fans of brands on Facebook recommend brands to others. On Twitter, 50% of active users follow companies, brands or products. There’s more… Businesses are winning new customers through social media and online directories. Customer acquisition has been increasing on social networks such as: LinkedIn – 62% Facebook – 52% Twitter – 44% In online directories, searches result in…. a purchase, or an intent to purchase – 76% a contact to a business by phone – 62% a contact to a business in person – 31% Whether or not you are ready to go aggressive on an SEO, Social media, or a Local Buzz campaign, your potential customers will be looking for your products and services in various online channels. Will they find you there and get an amazing lasting impression of your brand? If you are the potential customer, what would you think of a business with awkward usernames, and URLs, as well...

Establishing Your Brand:More Than Securing Profiles, it’s also about Great Design

Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see? Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer. They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Is your brand present in any of these channels or online real estate? Is your business easily recognizable in these channels with a profile name, handle, or URL that matches your brand? Are your profiles or pages well-designed? How does one get started on this? Well, with your business name or brand name, your domain name, plus your website, you’ve gotten started staking your claim on a piece of online real estate. But it shouldn’t stop there. You should also secure your accounts,handles, and URLs in the top blogs, social media networks, press releases sites,andlocal directories. The Importance of Securing your Account Names and Profiles A lot of companies don’t realize the importance of securing the right name for their online identities, and how small subtletiescan make all the difference. Securing a name might sound easy on paper, but it’s a challenge that has plagued many companies. In fact, before anyone was aware of the impact it would have, 93 out of the top 100 brands on Twitter did not have the appropriate handle at one point. Imagine the branding and promoting problems McDonald’s could have experienced if...
Schedule a Free Consultation

“Our experience over the years has given us the power to confidently work in your industry. We can give your online presence a complete makeover so potential patients can find you and be convinced that you are the best cosmetic surgery practitioner in town. Fill out the form or call us at (888) 486-1275 so we can schedule your free consultation about our online marketing services today.”

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Schedule a Free Consultation

“Our experience over the years has given us the power to confidently work in your industry. We can give your online presence a complete makeover so potential patrons can find you and be convinced that you are the best restaurant in town. Fill out the form or call us at (888) 486-1275 so we can schedule your free consultation about our online marketing services today.”

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