Google AdWords

Pay Per Click Advertising is a highly effective method of generating instant online visibility to a laser targeted audience. Creating an immediate presence on Google or Facebook means new traffic and ultimately new leads coming into your business right now!

This powerful means of advertising can be extremely successful when managed effectively. That said, it is vital to work with a competent PPC Agency to maximize the success of your campaigns.

Local Marketing Guru is a Philadelphia PPC Company you can trust to increase your leads while simultaneously keeping tight control of your Pay Per Click costs. A good Pay Per Click Agency will take a proactive approach to managing your account.

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Our PPC Agency will monitor your account activity daily to ensure your campaigns are meeting your marketing goals. We will also deliver detailed monthly reporting that will provide actionable insights to increase campaign performance.

Some of the highlights of our Pay Per Click Management service include:

Keyword Research

The foundation of any good PPC program is to find keywords that are relevant to the campaign’s website, landing pages and PPC ads. As well as relevance, we will also take other factors into consideration such as monthly search volume and competition. Our PPC Company does the keyword research using the Google AdWords keyword research tool as well as professional third party keyword research tools.

Website/Landing Page
Analysis & Design

A good Pay Per Click Agency will determine the relevance of your websites landing pages in relation to your campaigns keywords and ad copy and optimize them accordingly. Therefore, we perform a thorough analysis of the site’s landing pages, target keywords and ad-copies to make sure that each one is relevant to the other. We may recommend changes to the web copy and/or page design and can applyall recommendations.

Ad Copywriting & Split
Testing

We will write all of the ad copy and create ad variations tested side by side to determine which ads perform better at a specific metric. This is referred to as split testing, which allows you to be aware of what works and what doesn’t on your PPC campaign. This is a critical aspect of effective optimization allowing us to fine tune your campaigns to increase efficiency and ultimately ROI.

Daily Pay Per Click
Management

The foundation of any good PPC program is to find keywords that are relevant to the campaign’s website, landing pages and PPC ads. As well as relevance, we will also take other factors into consideration such as monthly search volume and competition. Our PPC Company does the keyword research using the Google AdWords keyword research tool as well as professional third party keyword research tools.

Campaign Analysis &
Reporting

A good Pay Per Click Agency will determine the relevance of your websites landing pages in relation to your campaigns keywords and ad copy and optimize them accordingly. Therefore, we perform a thorough analysis of the site’s landing pages, target keywords and ad-copies to make sure that each one is relevant to the other. We may recommend changes to the web copy and/or page design and can applyall recommendations.

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