Pay Per Click Advertising is a highly effective method of generating instant online visibility to a laser targeted audience. Creating an immediate presence on Google or Facebook means new traffic and ultimately new leads coming into your business right now!
This powerful means of advertising can be extremely successful when managed effectively. That said, it is vital to work with a competent PPC Agency to maximize the success of your campaigns.
Local Marketing Guru is a Philadelphia PPC Company you can trust to increase your leads while simultaneously keeping tight control of your Pay Per Click costs. A good Pay Per Click Agency will take a proactive approach to managing your account.
Our PPC Agency will monitor your account activity daily to ensure your campaigns are meeting your marketing goals. We will also deliver detailed monthly reporting that will provide actionable insights to increase campaign performance.
Some of the highlights of our Pay Per Click Management service include:
The foundation of any good PPC program is to find keywords that are relevant to the campaign’s website, landing pages and PPC ads. As well as relevance, we will also take other factors into consideration such as monthly search volume and competition. Our PPC Company does the keyword research using the Google AdWords keyword research tool as well as professional third party keyword research tools.
Website/Landing Page Analysis & Design
A good Pay Per Click Agency will determine the relevance of your websites landing pages in relation to your campaigns keywords and ad copy and optimize them accordingly. Therefore, we perform a thorough analysis of the site’s landing pages, target keywords and ad-copies to make sure that each one is relevant to the other. We may recommend changes to the web copy and/or page design and can applyall recommendations.
Ad Copywriting & Split Testing
We will write all of the ad copy and create ad variations tested side by side to determine which ads perform better at a specific metric. This is referred to as split testing, which allows you to be aware of what works and what doesn’t on your PPC campaign. This is a critical aspect of effective optimization allowing us to fine tune your campaigns to increase efficiency and ultimately ROI.
Daily Pay Per Click Management
One of our primary day-to-day tasks is the monitoring our your daily ad budget.This is the amount that you’re willing to spend on a specific PPC campaign each day. Visibility of your ads is directly related to your daily budget. Once the daily budget limit is reached, your ads will typically stop showing for that day. Our goal is to ensure that you get the best possible ads placement within the budget you have allocated for your campaign.
Campaign Analysis & Reporting
In an effort to optimize your Pay Per Click campaign performance, we use the valuable data that Google Analytics provides. Effective analysis and monitoring of this data coming from Analytics is another way for your PPC campaign manager to be able to recommend and implement further improvement to the account’s performance.Additionally, we provide you with professional, data-rich monthly reports, which are sent to you at the end of every work cycle.